We are well equipped to shop for what we need in the categories of clothes, food, shelter, decorations for our homes, upgrades for our vehicles etc. We're surrounded in unending material goods We've been doing this for generations. Its so engrained, so automatic that we don't have to think about it. We are well trained and we strive to make more money so we can buy more. What we are missing is taking care of our psyche and emotional wellness. Often times we don't "get" that